Founding Fathers: Brewhaha Creator Matt Snow

Updated: Sep 23

He’s a jack of all trades, the Swiss Army knife of men—the man, the myth, the legend. Meet our founder, Matt Snow.



How did you get into this business? Why coffee?

My mother had a friend who roasted his own coffee beans and he introduced me to the concept. It’s one of those things—you never really pay attention to where it comes from but when you realize it you think you could do it too!


I was just so shocked at how smooth and delicious fresh roasted coffee could be compared to your basic Starbucks in the store. I was hooked. So, I got a small sample roaster and would roast coffee while I did the dishes at night—just enough for a fresh pot in the morning. If I were to wax philosophical, I might suggest that my mom’s side of the family are/were all very hands-on creative type people, so I think that is why I am drawn to this hands-on, small-batch coffee process. My great-grandfather was a carpenter, my grandfather was a skilled mechanic. My great uncle could carve an object from one piece of wood.

Where did you grow up?

I grew up in Indianapolis Indiana, via Northeast Iowa. I have a unique perspective on growing up in the Midwest and the Mid-South…

What is your favorite Brewhaha flavor?

My favorite is Tenacious Brew

How do you like your coffee?

I like my coffee as a pour over—black.

What is your favorite place to drink coffee?

My favorite place to drink coffee is in our living room in front of the fireplace.

What are some things you enjoy doing outside of coffee roasting?

Much like the rest of my family, I have always enjoyed being “hands-on” with all things. I have learned how to do most small construction-type projects around the house via self-taught and through friends. There is great satisfaction in doing this for me. Electrical, plumbing, painting, drywall, you name it.


I am a musician by trade. I can play almost any instrument. I love to sing. I really enjoy playing golf and I currently coach High School Golf in the spring. While I teach High School Band, I have a MA in European History and enjoy reading, and have done some freelance writing.

What is your favorite part of being a small business owner?

My favorite part of being a small business owner is the satisfaction when people tell me they REALLY enjoy the coffee they are drinking. The extra hours somehow don’t really matter after that.

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